OMD

INSIGHTS, IDEAS, RESULTS

Česká verze

Vodafone – No Contracts Signed

Vodafone – No Contracts Signed

Client: Vodafone

Executed: 2008

In the long run Vodafone is different from the competition, and builds a position of an innovator on the market that destroys all deep-rooted rules for customers’ benefit.

Left Right

Vodafone – Your Own Way

Vodafone – Your Own Way

Client: Vodafone

Executed: 2007

Vodafone launched a new offer, “Your Own Way.” It was aimed at business customers – the target group was small and middle entrepreneurs and sole proprietors.

Mexican Weeks

Mexican Weeks

Client: McDonald’s

Executed: 2007

The aim of the campaign was to inform, in a short space of time, as many customers as possible about a temporary and unique offer of sandwiches with the taste of Mexico.

Chicken Romance

Chicken Romance

Client: McDonald’s

Executed: 2007

Our aim was to communicate to customers that the secret of the delicious taste of McDonald’s Chick & Cheese and Chick & Basil sandwiches lies in the proper combination of ingredients.

Research

How much we spend on iron?

How much we spend on iron?

In today's Snapshots project we will focus for the last time on iron and its purchase.

31.08.2010 | Full story

How do we choose an iron?

How do we choose an iron?

The most important source of information about iron is internet and friends´ recommendation.

09.08.2010 | Full story

Research

How old is our iron?

How old is our iron?

The great majority of Czech households have an iron.

26.07.2010 | Full story

Czechs and navigation

Czechs and navigation

One third of the internet population have GPS navigation, especially men.

12.07.2010 | Full story

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