PHD was created on May 5, 2006 by renaming the MediaWise agency. MediaWise itself was created on January 1, 2003 by merging the G.F.M.O. and Mediaplan Praha agencies. It belongs to the family of the worldwide OMNICOM GROUP. In the Czech Republic it closely cooperates with OMD, MARK BBDO, TBWA and DDB. That means, above all, international know-how and utilization of the combined size for media negotiations.
Attention! Media was created in October 2003 as a local operation of the Omnicom Group, the founder of OMD. Attention! Media is a media agency reflecting the latest trends in the developments on the media market, in media agencies and above all in the needs of the advertisers on the Czech market. Attention! Media provides complex services in the fields of media communications, strategic and tactical media planning, and optimization and realization of media investments.