OMD
INSIGHTS, IDEAS, RESULTS
PF 2011
History of OMD CZECH
Media Direction, the predecessor of OMD Czech, was founded on June 1, 1993 as one of the first professional agencies in the Czech Republic with international background. In 2001 Media Direction changed its name to Media Direction/OMD, thus incorporating itself into the international chain of media agencies OMD Worldwide. The integration to OMD International Network was completed on March 7, 2002 when the company was renamed OMD Czech. Since its foundation Media Direction kept the leading role in realized turnover in media and in purchase efficiency, in which OMD Czech successfully continues.