OMD

INSIGHTS, IDEAS, RESULTS

PF 2011

Česká verze

How much are we willing to pay for a pack of coffee?

Published: 20.03.2011

The preferred brand for which consumers often spend are Nescafe, Jacobs and Tchibo.

Gender differences are most evident at the shopping preferences for brands Melta, Moka, Jacobs and Jihlavanka that significantly more women are buying. Men slightly more likely to declare their preference for more expensive brands of coffee, which are Illy, Lavazza and Segafredo. Acceptable average price for 200 grams of traditional container of coffee moves about a hundred Czech crowns.

 



How much are we willing to pay for a pack of coffee?



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