OMD

INSIGHTS, IDEAS, RESULTS

PF 2011

Česká verze

Top of Mind brand chocolate in bars

Published: 20.04.2011

Ordinary consumers do not distinguish between brands of chocolate manufacturer and brand of chocolate itself .

The best represented in the TOM of Czechs are chocolate called Milka and Orion. 

Favorite chocolate is milk chocolate  and with hazelnuts. Bitter chocolate is more preferred by men. The average weekly spend for chocolate for almost half of the consumers in  the price range varies from 20 to 50 CZK.



Top of Mind brand chocolate in bars



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