Women significantly more likely than men to associate wine with visiting friends and celebrations. Men, on the other hand, often indulge wine after work or just at home. Among red wines has been popular wine Blue Portugal. One tenth of surveyed consumers even drink this brand exclusively. The popularity followed by Cabernet Sauvignon, Rulandské Modré, Frankovka and finally wine Svatovavřinecké.
OMD
INSIGHTS, IDEAS, RESULTS
PF 2011
In what occasions do we drink wine most often?
Published: 04.05.2011
Nearly a fifth of people take wine usually with friends and for a fifth of people wine helps to relax after work.
