OMD
INSIGHTS, IDEAS, RESULTS
PF 2011
Snapshots
Top of Mind brand coffee.
The first three places in the TOM occupy Tchibo, Jacobs and Nescafe.
13.03.2011 | Full story
When do we usually drink coffee?
For the vast majority of people drinking coffee in particular means a momentary relaxation and time pleasantly spend with friends or family.
06.03.2011 | Full story
How often do we drink coffee?
The coffee takes an important place in real life of most people.
04.03.2011 | Full story
What kind of spread we put on bread?
In today's Snapshots project we will focus on a kind of spread we put on bread.
23.02.2011 | Full story
How much are we willing to pay for 1 litre ice-cream package?
Only one fifth of Czechs are willing to pay more than 100CZK for a bigger package of ice-cream. Price of purchased ice-cream lowers with age.
17.02.2011 | Full story