OMD
INSIGHTS, IDEAS, RESULTS
Vodafone – No Contracts Signed
Client: Vodafone
Executed: 2008
In the long run Vodafone is different from the competition, and builds a position of an innovator on the market that destroys all deep-rooted rules for customers’ benefit.
Vodafone – Your Own Way
Client: Vodafone
Executed: 2007
Vodafone launched a new offer, “Your Own Way.” It was aimed at business customers – the target group was small and middle entrepreneurs and sole proprietors.
Mexican Weeks
Client: McDonald’s
Executed: 2007
The aim of the campaign was to inform, in a short space of time, as many customers as possible about a temporary and unique offer of sandwiches with the taste of Mexico.
Chicken Romance
Client: McDonald’s
Executed: 2007
Our aim was to communicate to customers that the secret of the delicious taste of McDonald’s Chick & Cheese and Chick & Basil sandwiches lies in the proper combination of ingredients.
Similar studies
Vodafone – No Contracts Signed
Client: Vodafone
Executed: 2008
In the long run Vodafone is different from the competition, and builds a position of an innovator on the market that destroys all deep-rooted rules for customers’ benefit.
Vodafone – Your Own Way
Client: Vodafone
Executed: 2007
Vodafone launched a new offer, “Your Own Way.” It was aimed at business customers – the target group was small and middle entrepreneurs and sole proprietors.
Mexican Weeks
Client: McDonald’s
Executed: 2007
The aim of the campaign was to inform, in a short space of time, as many customers as possible about a temporary and unique offer of sandwiches with the taste of Mexico.
Chicken Romance
Client: McDonald’s
Executed: 2007
Our aim was to communicate to customers that the secret of the delicious taste of McDonald’s Chick & Cheese and Chick & Basil sandwiches lies in the proper combination of ingredients.
What to do with a useless contract
Client: Vodafone
Executed: 2007
In the long run Vodafone is different from the competition, and builds a position of an innovator on the market by shifting the boundaries of possibility for customers’ benefit.
Vodafone Passport
Client: Vodafone
Executed: 2007
The aim of the campaign was to introduce the new roaming service, Vodafone Passport. The target group was people traveling abroad.